Name

Lisa Charlebois

About

ACHIEVEMENTS
• Cannes Lion Direct Finalist
• Gold Direct Marketing Association International Echo Award
• Gold Canadian Marketing Association Award
• Gold Canadian Marketing Association Award
• Silver CAPMA Promo! Awards
• Silver International Summit Creative Award
• Bronze International Summit Creative Award
• Bronze International Summit Creative Summit Award
• Finalist John Caples International Awards
• Runner-Up BtoB Awards
• Six Flags OOH execution on video billboard in Times Square

PROFESSIONAL EXPERIENCE

Ogilvy & Mather, Los Angeles      ACD Copy   Aug. 11 – Jan. 12
• Launched campaign for Tabasco including Facebook, TV, banners etc.
• Member of new business team and create digital work for Cisco

OgilvyInteractive, New York      ACD Copy   Sept. 07 – Aug. 11
• Creative digital lead for the worldwide SAP account
• Created online, social media, mobile, web video and print campaigns
• Other clients included; Siemens, Six Flags, TD Ameritrade

New York University, New York      Adjunct Professor   Sept 08 – today
• Teach Internet Copywriting course through online distance education
• Students learn how to concept and write for all interactive platforms

Digitas, New York      Sr. Copywriter   May 07 – Aug. 07
• Created integrated online and DM campaigns for American Express
• Featured brands: Starwood Preferred Guest Credit Card and One Card

OgilvyOne, Toronto      Sr. Copywriter   Aug. 05 – May 07
• Creative lead on Yahoo! and a member of the global re-branding team
• Created online, direct mail, print, radio and DRTV campaigns
• Other clients; IBM, Lenovo, Blackberry, Cisco, YellowPages, DuPont, Heart & Stroke Foundation

BBDO Canada, Toronto      Copywriter   Mar. 03 – July 05
• Created integrated online, direct mail, print and radio campaigns
• Clients included; Royal Bank of Canada, Wrigley, Frito Lay Canada, Campbell’s Soup, Sears, Dairy Farmers of Ontario, Ernest & Julio Gallo

THE EARLY DAYS
• Padulo Integrated, Toronto – Junior Copywriter July 01 – Mar. 03
• Padulo Integrated, Toronto – Media Estimator Sept. 00 – July 01

AWARD SHOW AND INDUSTRY ASSOCIATIONS
• Panel speaker at the 2011 DMA Global Conference in Boston
• Chairperson – Interactive Judging Committee Mobius Awards
• Round One Judge – John Caples International Awards
• Round Two Judge – DMA International Echo Award
• Judge – Summit International Awards
• Appointed member of the Echo Academy of DMA Arts & Sciences
• Appointed member of the DMA Social Media Council

EDUCATION & QUALIFICATIONS
• Bachelor of Arts: Radio and Television Arts–Ryerson University, 96–00
• Study abroad–University of Westminster, Media Studies, London, UK, 99
• Ontario Secondary School Diploma–Canterbury Secondary, Ottawa 91–96
• Continuing Education classes: Journalism, Creative Writing, Advertising
• Legal to work in the United States, Canada and Europe
• Oui, je parle Français

ACADEMIC SPEAKING ENGAGEMENTS
• Barnard College, Columbia University
• Baruch College, The City University of New York
• Queen’s School of Business, Queen’s University
• Richard Ivey School of Business, University of Western Ontario
• Humber College

INTERESTS
• Surfing, traveling, teaching…repeat

References Available

Location

Los Angeles, CA
US

Email

I am looking for freelance work.

Phone

Cell 310-425-2573

Areas of Expertise

Copywriting

Skills

Experience writing Online, Social, Mobile, Print, Direct Mail, Radio, TV...you name it, I can probably write for it.